Client:
Staples Advantage, a $6B business unit of Staples, Inc. that serves organizations of 20 or more employees all the way up to and including Fortune 1000, local, state and federal government, healthcare organizations and educational institutions.
Project:
Mobile lead-generation site
Role:
Design Manager
Overview:
Directed the creative and user interface design of a mobile lead-generation site that leveraged upfront user research to prioritize user needs within the mobile site experience.
Client:
Staples Advantage of Staples, Inc.
Project:
Lead-generation campaign
Role:
Design Manager
Overview:
Directed the creation of an incentive-based campaign that drives leads for the furniture offering of Staples Advantage.
Client:
Staples Advantage of Staples, Inc.
Project:
Lead-generation campaign
Role:
Design Manager
Overview:
Directed the creation of a campaign that drives leads for the facility solutions offering of Staples Advantage.
Client:
Staples Advantage of Staples, Inc.
Project:
Lead-generation campaign
Role:
Design Manager
Overview:
Directed the creation of a campaign that drives leads for the B2B offering of Staples Advantage.
Client:
Staples Advantage of Staples, Inc.
Project:
Lead-generation campaign
Role:
Design Manager
Overview:
Directed the creation of a campaign that drives leads for the technology offering of Staples Advantage.
Client:
Staples Advantage of Staples, Inc.
Project:
Email marketing solutions
Role:
Design Manager, Designer
Overview:
Directed and provided hands-on design to overseeing the creation of all email marketing solutions driving product sales for Staples Advantage.
Client:
Staples Advantage of Staples, Inc.
Project:
Embedded-video email marketing
Role:
Design Manager
Overview:
Researched and lead the implementation of a video-embedded email solution while supporting email clients that do not display video with a traditional landing page solution.
Client:
Staples Advantage of Staples, Inc.
Project:
One-on-one program marketing emails
Role:
Design Manager
Overview:
Directed the creation of personalized one-on-one emails that enable field marketers to engage their Staples Advantage customers. The personalized graphic images are dynamically generated using Adobe Scene7.
Client:
Staples Advantage of Staples, Inc.
Project:
Redesign of category pages for the marketing lead-generation site StaplesAdvantage.com
Role:
Design Manager
Overview:
Provided creative direction to redesign of StaplesAdvantage.com lead-generation category pages, proven through usability and A/B testing to better generate leads over the previous design.
Client:
Staples Advantage of Staples, Inc.
Project:
Product marketing landing pages
Role:
Design Manager
Overview:
Delivered leadership and creative direction to the redesign of product-selling landing pages to be more engaging and promotional. Ensured a flexible solution that can be very promotional featuring a savings offer, as well as present videos and other supporting content to promote products.
Client:
Staples Advantage of Staples, Inc.
Project:
Brand awareness campaign
Role:
Design Manager
Overview:
Directed the design and creation of a Time Square animated billboard to drive awareness of the Staples Advantage offering.
Client:
Staples Advantage of Staples, Inc.
Project:
eHoliday experience
Role:
Design Manager
Overview:
Delivered leadership and creative direction to the design of an email and responsive eHoliday animation and landing page. The creative solution was so well-received it was then translated into a dozen languages and used beyond North America for Staples customers world-wide.
Client:
Staples Advantage of Staples, Inc.
Project:
Lead-generation eNewsletter
Role:
Design Manager
Overview:
Directed the creation of an eNewsletter targeted to facility managers and driving leads for the facility solutions offering of Staples Advantage.
Client:
Simple Tuition, Inc.
Project:
Search Engine Marketing landing pages
Role:
Creative Director, Designer
Overview:
Designed various landing pages to test messaging, offers, search widgets and creative. Overarching goals were to convert SEM traffic and generate email sign-ups and leads.
Client:
Simple Tuition, Inc.
Project:
Banner advertising
Role:
Creative Director, Designer
Overview:
Designed and art directed banner ads to generate traffic, email sign-ups and student loan leads.
Client:
Simple Tuition, Inc.
Project:
eNewsletter
Role:
Creative Director, Designer
Overview:
Designed and art directed an eNewsletter targeting lenders.