Client:
Staples Advantage, a $6B business unit of Staples, Inc. that serves organizations of 20 or more employees all the way up to and including Fortune 1000, local, state and federal government, healthcare organizations and educational institutions.
Project:
eCommerce site redesign
Role:
Design Manager
Overview:
Provided creative and user experience leadership to the redesign of the Staples Advantage eCommerce site. Directed a team of user experience professionals and visual designers through contributing to requirements gathering, wireframe creation, usability test prototyping, visual design and style guide documentation. Key goals included delivering an improved search and browse experience while evolving the design to engage users and align with brand standards.
Client:
Staples Advantage of Staples, Inc.
Project:
Scan-to-order mobile application
Role:
Design Manager
Overview:
Provided creative and user experience direction to the design of a scan-to-order mobile application that enables enterprise companies to easily keep their supply rooms stocked.
Client:
Staples Advantage of Staples, Inc.
Project:
Key Supplier website design
Role:
Design Manager
Overview:
Provided creative and user experience direction to the design of a website that enables key suppliers to easily take advantage of their marketing program with Staples Advantage.
Client:
Simple Tuition, Inc.
Project:
Website site redesign
Role:
Creative Director, Designer
Overview:
Redesigned web site to align with updated brand promise and image. Key goals included increasing leads and terminal conversion, and supporting search engine optimization.
Client:
Simple Tuition, Inc.
Project:
Website and identity design
Role:
Creative Director, Designer
Overview:
Lead the design of an independent web site delivering financial aid information. Created site identity. Leveraged partnerships for unique content. Goals of the effort included generating leads and email sign-ups.
Client:
Simple Tuition, Inc.
Project:
Website and identity design
Role:
Creative Director, Designer
Overview:
Lead the design of an identity and an independent web site to support search engine marketing and lead generation.
Client:
Simple Tuition, Inc.
Project:
eCommerce site and identity design
Role:
Creative Director, Designer
Overview:
Supported SEM testing and business research for new product offering by designing an identity and shopping site for selecting and applying for credit cards.
Client:
BrownCo
Project:
Site redesign
Role:
Designer
Overview:
Redesigned the web site to better meet the needs of the serious, experienced and active trader. Created a fast, streamlined, easy-to-use site to provide the active trader maximum control over their online trading experience, and position BrownCo as a leader within the competitive landscape. Started the effort with a mind mapping exercise to align stakeholders on what was most important to the customer and the brand. Helped to create and design abbreviated and comprehensive personas to enable a well-targeted site design that best meets the needs of customers.
Client:
Monster
Project:
Home page redesign
Role:
Art Director, Designer
Overview:
Redesigned the home page to align with the message, imagery and brand promise of a national ad campaign while delivering an experience with fewer and more streamlined decision points. Goals included increasing page views, job searches, account creation and resume posting.
Client:
Monster
Project:
Employer landing page redesign
Role:
Art Director, Designer
Overview:
Updated the landing page targeted to employers by reflecting the visual language of the redesigned monster.com home page.
Client:
Paiva
Project:
eCommerce site design
Role:
Art Director, Designer
Overview:
Designed the online brand experience and eCommerce solution for a new premium athletic specialty store launched by Finish Line, one of the largest retailers of brand-name athletic footwear, apparel and accessories.
Client:
PC Connection
Project:
eCommerce site design
Role:
Art Director, Designer
Overview:
Redesigned the PC Connection and MacConnection web sites to create an experience that reflects the company's brand, enables users to find information and products quickly and easily, removes obstacles to completing the purchase flow, and incorporates effective merchandizing.
Client:
Wilmington Trust
Project:
Web site redesign
Role:
Designer
Overview:
Created a unique and recognizable visual style and user experience that successfully supports the brand promise to provide an unparalleled level of personal attention to their clients.
Client:
Yankee Candle
Project:
Product configurator design
Role:
Art Director
Overview:
Provided creative direction to the design of a custom candle configuration application. Through a dynamic one-screen interface, customers are guided through the candle design process.