Client:
Staples Advantage of Staples, Inc.
Project:
UX Workflow Diagram
Role:
Author, Designer
Overview:
Created a user experience workflow diagram that served to align the business, IT and an external development vendor on the process of creating a mobile ordering application.
CLIENT:
Staples Advantage of Staples, Inc.
PROJECT:
Staples Advantage Brand Guidelines
ROLE:
Design Manager
OVERVIEW:
Provided direction to the establishment and ongoing support of Staples Advantage brand guidelines. These guidelines aligned designers and writers, as well as outside vendors, on the brand's personality, standards and elements.
CLIENT:
Staples Advantage of Staples, Inc.
PROJECT:
Staples Advantage Personas
ROLE:
Design Manager
OVERVIEW:
Provided support to the establishment of Staples Advantage personas. These personas aligned the business, designers and writers, as well as outside vendors, on the needs and desires of priority target audiences.
Client:
Simple Tuition, Inc.
Project:
Brand pyramid creation
Role:
Creative Director
Overview:
Initiated and facilitated the creation of a brand pyramid to better establish and articulate the driving characteristics of the brand.
Client:
Molecular
Project:
Sales tool
Role:
Author, Designer
Overview:
Conceived and created a sales tool using MS Excel to enable sales staff to easily calculate and convey to prospects the potential for increased revenue and ROI from incremental improvements to an online browse and purchase flow.
Client:
Hewlett-Packard, Molecular
Project:
IA Summit 2006 Poster
Role:
Designer
Overview:
Designed a poster on behalf of Hewlett-Packard and Molecular for an IA event. The topic of the poster conveys the process for gaining greater efficiencies through a content management solution.
Client:
Molecular
Project:
IA Summit 2005 Poster
Role:
Co-author, Designer
Overview:
Designed and co-authored a poster on the topic of metrics-based user experience design. The poster conveys how metrics can help prioritize where user experience improvements can make the most impact, and how metrics are critical for measuring success and validating enhancements.
Client:
Molecular, World Usability Day Event
Project:
Usability evaluation form
Role:
Author, Designer
Overview:
Created an evaluation form to be used by event participants during World Usability Day 2005 at the Museum of Science, Boston. The form enabled participants to quickly evaluate the usability of solutions that were shared at the event.